About us

Experts in helping clients profitably grow their businesses

Since 1975, The Cambridge Group has helped clients develop and execute strategies that are driven by a superior understanding of profitable demand. Headquartered in Chicago, The Cambridge Group’s strategy consultants apply Demand Strategy across global industries, enabling clients to align their infrastructure, businesses, and resources to meet marketplace demand in a way that is meaningfully differentiated from their competitors.

After 10 years as a division of Nielsen, the Partners of The Cambridge Group completed a management buyout in early 2019 to become an independent company again, providing a greater opportunity to invest in our capabilities to serve clients. We remain a Connected Partner of Nielsen, providing superior access to Nielsen's data and measurement capabilities.

In 2022, we joined PA Consulting, the global innovation and transformation consultancy. PA’s unique ability to take innovation from concept to prototype to launch will bring our strategy to market in ways that create even greater value for our clients.

We are proud to be recognized as one of America's Best Management Consulting Firms in the following areas


Innovation and Growth

Marketing Brand & Pricing

Consumer Goods and Retail

Data Analytics and Big Data

The Cambridge difference

Exclusive focus on growth

We specialize in developing demand-driven strategies that maximize our clients’ growth and profitability

Projects led by experienced, senior consultants

Our teams are staffed and led by senior individuals who are actively involved throughout the projects they lead

Unique approach

We help each client think differently by looking at their business through the eyes of the customer rather than looking at the customer through the eyes of the business

Actionable recommendations and detailed blueprints

We go beyond strategic recommendations to develop clear, actionable programs that are tailored to your business capabilities and resources. We partner with clients from strategy to execution to ensure successful implementations

Proprietary intellectual capital

We have developed a unique breadth of experience that fosters new insight and drives our demand strategies. We have tested and refined our proprietary methodologies for more than 40 years

Consistent results

We have a track record of creating opportunities for profitable growth across a wide range of categories -even in categories where growth is flat or declining

Nielsen Connected Partner logo

Nielsen Connected Partner

After 10 years as a Nielsen subsidiary, TCG's leadership team conducted a management buyout in 2019. We continue to maintain a close working relationship with Nielsen as a Nielsen Connected Partner. Our growth strategy frameworks, coupled with Nielsen data and analytics, provide a powerful combination for our clients


Our books

  • Photo of Optimizing Growth

    Optimizing Growth

    Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors

  • Photo of How Companies Win

    How Companies Win

    Profiting from Demand-Driven Business Models No Matter What Business You’re In

  • Photo of The New Law of Demand and Supply

    The New Law of Demand and Supply

    The Revolutionary New Demand Strategy for Faster Growth and Higher Profits

  • Photo of Competing Against Luck

    Competing Against Luck

    The story of innovation and customer choice


We'd love to help you think through your growth challenges