Chris is a Managing Partner with The Cambridge Group. He serves clients across industries – including consumer products, retail, technology, media and non-profit – by helping them develop demand-led growth strategies and respond to change.
Chris’ work over the last two decades has explored how shifting consumer demand reshapes competition, and how dynamic companies mobilize and adapt to meet new challenges. He has led high profile engagements for domestic and global clients around product and business model innovation, brand portfolio strategy, pricing, customer and market segmentation, marketing strategy, and direct-to-consumer models, among other areas of focus.
Prior to joining The Cambridge Group, Chris worked in the media sector, developing, launching and marketing television and online content for cable brands including MSNBC, SyFy, and USA Networks.
Chris sits on the board of trustees of the Advertising Research Foundation and speaks and writes regularly on demand strategy topics.
Chris earned his MBA with honors from the Kellogg School of Management at Northwestern University. He also holds a BS in Foreign Service from Georgetown University, where he graduated magna cum laude.