Business diagnostic and forecast

Our category and brand diagnostic isolates and quantifies the factors that impact business performance. With a better understanding in hand, business owners are able to determine how to best accelerate business momentum.

We start by first ideating and then collecting and analyzing a wide range of potential business performance drivers. These inputs are used to understand the dynamics at play and to provide strong inputs to our regression-based models.

We use a structured approach to understand the impact of various drivers on a category or brand’s specific performance. We first look for statistically significant variables. Then, we explore the direction of each variable’s impact, account for any interaction between variables and finally, size the relative impact of each.

The outputs are delivered in a user-friendly interactive data tool, providing a quantified understanding of historical business performance drivers as well as a highly accurate factor-based forecast into the future.

Client benefits: By understanding the drivers of categories and brands, our clients are able to better capitalize on emerging growth opportunities and mitigate key business risks. A deeper understanding of the individual category drivers are leveraged to build better portfolio and brand strategies that accelerate growth within the context of what we know to quantitatively drive business performance.