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Don't sleep on GenX - they're driving the consumer economy
GenX has been branded in many unfavorable ways - but are now the single largest driver of the U.S. economy.
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Clever Hans returns: winning in e-comm with Decision Paths
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Fighting inflation with value
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Turning "on" your demand frameworks
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TCG's covid silver linings playbook
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Perspectives on Growth: Craig Coffey on the unique challenges facing CMO's
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Shopper decisionmaking, as explained by a horse named Hans
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