Books

Optimizing Growth

Optimizing Growth

Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors

In today’s ever more uncertain, social media driven, customer-centric business environment, it has never been harder to achieve profitable growth.  This groundbreaking book delivers a proven approach to leveraging the latest Big Data capabilities to help you achieve organic, sustainable revenue growth.

In Optimizing Growth you’ll learn about a proven approach and powerful tools for diving deep into the sea of data freely available to businesses of all sizes and in every industry sector in order to glean powerful insights into demand, market trends, customer expectations, and much more.  It provides powerful strategies , analytics, frameworks, and organizational capabilities, and it is packed with real-world success stories from businesses around the world that have implemented the methods described with spectacular results.
How Companies Win

How Companies Win

Profiting from Demand-Driven Business Models No Matter What Business You’re In

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
The New Law of Demand and Supply

The New Law of Demand and Supply

The Revolutionary New Demand Strategy for Faster Growth and Higher Profits

A groundbreaking business book for the twenty-first century, The New Law of Demand and Supply overturns the traditional supply-side approach to how business is done, showing why a demand-based approach is essential to success in today’s economy.

For more than two hundred years, companies have based their approach to business on supply-side economics, concentrating on creating products and services and then attempting, through marketing, publicity, distribution and promotion to stimulate a demand for them. While most companies have factored in customer feedback, focus groups, and broad-based market research, their basic approach has remained the same. And it is a mistake. In The New Law of Demand and Supply, Cambridge Group CEO Rick Kash argues that in order to succeed in today’s market, companies must reverse their approach by first determining what current and emerging demand exists and then by creating products and services to meet that demand.

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