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We are a boutique strategy consulting firm that has helped clients find profitable growth for over 50 years.

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With an exclusive focus on growth, we help clients think differently by looking at their business through the eyes of the customer rather than looking at the customer through the eyes of the business

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Demand Landscape™

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Palate Maps™

Brand Value Proposition™

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Jobs-to-be-Done

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Consumer Demand Analysis™ (CDA)

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Predictive models for targeting

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Recent posts

Has the Party Ended? The demand migration reshaping beverage alcohol thumbnail

Insights

Has the Party Ended? The demand migration reshaping beverage alcohol

Global beverage alcohol has lost $830B in market value since 2022. Here's why this is a structural demand shift — and where the growth opportunities are hiding.

Insights

Brand Impact Index 2026: Turning turbulence into advantage

Acting on customer insight to secure the next growth advantage thumbnail

Insights

Acting on customer insight to secure the next growth advantage

TCG named one of America's Best Management Consulting Firms for the 9th straight year thumbnail

News

TCG named one of America's Best Management Consulting Firms for the 9th straight year

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Voted one of the best firms to work for

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