Your partners in profitable growth

Who we are

We are a boutique strategy consulting firm that has helped clients find profitable growth for over 45 years

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Featured solutions

With an exclusive focus on growth, we help clients think differently by looking at their business through the eyes of the customer rather than looking at the customer through the eyes of the business

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Demand Landscape™

Palate Maps™ icon

Palate Maps™

Brand Value Proposition™

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Jobs-to-be-Done

Consumer Demand Analysis™ (CDA) icon

Consumer Demand Analysis™ (CDA)

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Predictive models for targeting

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Recent posts

Forbes names TCG one of America's Best Consulting Firms for the 3rd straight year thumbnail

News

Forbes names TCG one of America's Best Consulting Firms for the 3rd straight year

The Cambridge Group has been selected as a Forbes stand-out consulting firm in its key growth strategy disciplines

Carla Friedman named to Chicago’s tenth annual Jewish “36 Under 36” list thumbnail

News

Carla Friedman named to Chicago’s tenth annual Jewish “36 Under 36” list

Turning "on" your demand frameworks thumbnail

Insights

Turning "on" your demand frameworks

TCG's covid silver linings playbook thumbnail

Insights

TCG's covid silver linings playbook

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Voted one of the best firms to work for

Voted one of the best firms to work for

Our “each of us and all of us” culture makes TCG a place where everyone wants to help you succeed

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We'd love to help you think through your growth challenges