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Corporate and business unit strategy Mergers and acquisitions Go-to-market activation Marketing strategy Innovation and design Pricing and promotion Digital strategy Organization and culture

Featured solutions

Demand Landscape™ Brand Value Proposition™ Palate Maps™ Business diagnostic and forecast Jobs-to-be-Done Predictive models for targeting Consumer Demand Analysis™ (CDA) COVID-19 business diagnostic & forecast
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Your partners in profitable growth

Who we are

We are a boutique strategy consulting firm that has helped clients find profitable growth for over 45 years

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Featured solutions

With an exclusive focus on growth, we help clients think differently by looking at their business through the eyes of the customer rather than looking at the customer through the eyes of the business

Demand Landscape™ icon

Demand Landscape™
Palate Maps™ icon

Palate Maps™
Brand Value Proposition™ icon

Brand Value Proposition™
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Jobs-to-be-Done
Consumer Demand Analysis™ (CDA) icon

Consumer Demand Analysis™ (CDA)
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Predictive models for targeting

Representative clients

Coca Cola logo Facebook logo Kellogg's logo CBS logo Twitter logo Target logo Allstate logo Avocados from Mexico logo

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Recent posts

TCG Once Again Named One of America's Best Management Consulting Firms by Forbes thumbnail

News

TCG Once Again Named One of America's Best Management Consulting Firms by Forbes

For the fourth year in a row, TCG has been named one of America's Best Management Consulting Firms by Forbes and Statista. TCG received special recognition in 5 areas aligned with its Demand Strategy focus.
The Cambridge Group Named Among Best Consulting Firms to Work For by Vault thumbnail

News

The Cambridge Group Named Among Best Consulting Firms to Work For by Vault
The Cambridge Group congratulates Kirk Ziehm thumbnail

News

The Cambridge Group congratulates Kirk Ziehm
Turning "on" your demand frameworks thumbnail

Insights

Turning "on" your demand frameworks

Careers

Voted one of the best firms to work for
Voted one of the best firms to work for

Voted one of the best firms to work for

Our “each of us and all of us” culture makes TCG a place where everyone wants to help you succeed

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We'd love to help you think through your growth challenges