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![TCG's Jim Eckels shares his perspective on the drivers of Aldi's growth thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/picture4.png)
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TCG's Jim Eckels shares his perspective on the drivers of Aldi's growth
![TCG's Michael Thompson shares his perspective on drip pricing thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/picture3.png)
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TCG's Michael Thompson shares his perspective on drip pricing
![TCG's Michael Thompson shares his perspective on dynamic pricing thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/picture2.png)
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TCG's Michael Thompson shares his perspective on dynamic pricing
![Don't sleep on GenX - they're driving the consumer economy thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/thumbnail(11).png)
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Don't sleep on GenX - they're driving the consumer economy
![Clever Hans returns: winning in e-comm with Decision Paths thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/thumbnail(10).png)
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Clever Hans returns: winning in e-comm with Decision Paths
![Fighting inflation with value thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/thumbnail(9).png)
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Fighting inflation with value
![Turning "on" your demand frameworks thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/thumbnail-2.png)
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Turning "on" your demand frameworks
![TCG's covid silver linings playbook thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/thumbnail7.jpg)
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TCG's covid silver linings playbook
![Perspectives on Growth: Craig Coffey on the unique challenges facing CMO's thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/thumbnail-v2.jpg)
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Perspectives on Growth: Craig Coffey on the unique challenges facing CMO's
![Shopper decisionmaking, as explained by a horse named Hans thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/thumbnail3.jpg)
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Shopper decisionmaking, as explained by a horse named Hans
![Driving growth through inclusive strategies thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/header4.jpg)
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Driving growth through inclusive strategies
![Preparing your business for 2021 thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/thumbnail2.jpg)
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Preparing your business for 2021
![Embracing agility in a pandemic: think like a start-up to drive growth thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/thumnail.jpg)
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Embracing agility in a pandemic: think like a start-up to drive growth
![Restoring Growth in Foodservice: Consumer Expectations and Requirements thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/screenshot-2020-09-header-small.jpg)
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Restoring Growth in Foodservice: Consumer Expectations and Requirements
![Navigating the new normal in consumer goods thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/thumbnail-vf.png)
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Navigating the new normal in consumer goods
![The new retail landscape: winning in a post-COVID world thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/retail-header.png)
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The new retail landscape: winning in a post-COVID world
![The soul of a new brand in the age of Amazon thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/vff.png)
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The soul of a new brand in the age of Amazon
![The kids are NOT alright: Winning with Millennials during and after COVID-19 thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/millennials-image-2.png)
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The kids are NOT alright: Winning with Millennials during and after COVID-19
![Analytics. Now more than ever. thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/bill-hoffman-article.png)
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Analytics. Now more than ever.
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How are You Responding to COVID-19? Find out your Pandemic Archetype
![Turning Panic into Purpose: Using Demand Strategy Principles to Win in the COVID-19 Era thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/panic-to-purpose-web-16_9(1).jpg)
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Turning Panic into Purpose: Using Demand Strategy Principles to Win in the COVID-19 Era
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TCG helps clients by forecasting the impact of COVID-19
![Jason Green speaks on his recent book, Optimizing Growth thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/jason-green-speaks-on-his-recent-book_1600_900.jpg)
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Jason Green speaks on his recent book, Optimizing Growth
![How HBO NOW Makes Game of Thrones Shine Even Brighter thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/2-hbo-game-of-thrones_1600_900.jpg)
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How HBO NOW Makes Game of Thrones Shine Even Brighter
![Modern sustainability is much more than paper versus plastic thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/modern-sustainability-is-more.jpg)
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Modern sustainability is much more than paper versus plastic
![Implementing agile thinking in the FMCG market (podcast) thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/shutterstock_148473935.jpg)
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Implementing agile thinking in the FMCG market (podcast)
![How small data can become big data's secret weapon thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/shutterstock_680300566.jpg)
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How small data can become big data's secret weapon
![Making innovation work: three tips for taking ‘Jobs to be Done’ from theory to practice thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/making-innovation-work.jpg)
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Making innovation work: three tips for taking ‘Jobs to be Done’ from theory to practice
![Find your startup's equivalent of Elon Musk's mission to mars thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/shutterstock_753871354.jpg)
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Find your startup's equivalent of Elon Musk's mission to mars
![The art of the customer interview thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/shutterstock_379706977.jpg)
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The art of the customer interview
![Think about the demand for your customer’s customer thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/think-about-the-demand-for-your-customer_s-customer(1).jpg)
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Think about the demand for your customer’s customer
![Know your customers’ “Jobs to be done” thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/know-your-customers-jobs.jpg)
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Know your customers’ “Jobs to be done”
![The forecasting sweet spot between micro and macro thumbnail](https://www.thecambridgegroup.com/admin/uploads/image/the-forecasting-sweet-spot.jpg)
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