TCG helps clients by forecasting the impact of COVID-19

Jim Eckels

Mar 19, 2020

COVID-19's impact on consumer products and services has been severe. But what are the implications for your business?

We modified our leading approach to demand-based forecasts in response to the COVID-19 situation. Built upon Nielsen data, our approach leverages CDC scenarios for the spread of the virus to create "what if?" scenarios for clients.  Our approach helps clients address many of the strategic questions facing their business, including:

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About The Cambridge Group

Since 1975, The Cambridge Group has helped clients develop and execute strategies that are driven by a superior understanding of profitable demand. Headquartered in Chicago, The Cambridge Group’s strategy consultants apply Demand Strategy across global industries, enabling clients to align their infrastructure, businesses, and resources to meet marketplace demand in a way that is meaningfully differentiated from their competitors.


Jim Eckels, [email protected]