In the wake of the COVID-19 pandemic, people have responded in a variety of ways, from their level of concern to how they are spending their time to their spending patterns.
In partnership with research firm Dynata, we have identified five distinct “Pandemic Archetypes” that define the different reactions to COVID-19.
In which group do you belong? Take the quiz below to discover your COVID-19 personality and what that says about you!
For more background and information on these archetypes, click here to read our whitepaper series.
And, if you’d like to learn more about how you can apply these archetypes to your business’s growth strategy in the “new normal,” click here to connect with us.