Nicola is a Consultant with The Cambridge Group. In her time at TCG, she has helped retail and CPG clients develop actionable growth strategies using quantitate analysis and consumer demand insights. Nicola focuses on brand portfolio strategy, customer and market segmentation, marketing strategy and innovation for domestic and global clients.
Prior to joining The Cambridge Group, Nicola worked in the digital advertising industry in London and the Bay Area, managing day-to-day client relationships and business development for global enterprise technology, e-commerce and food and beverage clients
Nicola earned her MBA from the Kellogg School of Management at Northwestern University with concentrations in Strategy and Marketing. She also holds a BS in Business Administration from Bucknell University.