Dan Vucovich


E. Daniel Vucovich, Jr. (Dan) is the retired Senior Vice President, President U.S., The Hershey Company. In that role, he had P&L responsibility for the U.S. business, leading strategy development, consumer and shopper brand building, and insight driven selling. Prior to his appointment in January, 2011, Dan served as Hershey’s Vice President, Global Chief Customer Officer.

Before joining Hershey in February 2006, Dan was Vice President, Business Development at Pepsi- Cola North America. In this position, he was responsible for the company’s national customer teams, retail channel strategy and strategic sales plan. Prior to this, he was Vice President, Marketplace Initiative Development. Before joining Pepsi-Cola North America, Vucovich was Senior Vice President, Operations for Webvangroup, Inc. He also held a variety of sales and marketing leadership positions at Frito-Lay, Inc., including serving as Vice President, General Manager – Club Channel; Region Vice President North Central; Vice President, Customer Delivery; and Area Vice President, Northern California.

Dan holds a bachelor’s degree in economics from Northwestern University and a master’s degree in management from Northwestern’s J.L. Kellogg Graduate School of Management.

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