Bill Hoffman


Bill Hoffman is a Director of The Cambridge Group and Founder and CEO of Tradecraft Insights, a boutique consultancy focused on helping clients build their internal customer relationship management, personalization and data analytics capabilities.

Bill served as U.S. Bank’s Chief Analytics Officer and Head of CRM with responsibility for CRM strategy, execution, and governance. He was Senior Vice President of Customer Insight & Strategy at Best Buy, where he created and led the Consumer Insights Unit.

He also served as Senior Expert in McKinsey & Company’s Strategy Practice, a Partner at The Gallup Organization, and in SVP Strategy roles for Bank of America, including leading the Mass Affluent segment strategy.

Hoffman began his career at the Central Intelligence Agency where he earned the Balkans Service Medal & two Exceptional Performance Awards; he also served in the United States Naval Reserve ending his tenure as a Lieutenant (Intel).

He in an alum of DePaul University, Georgetown University, and the University of Oxford and was selected for the Minneapolis/St. Paul "40 Under Forty" award in 2012.

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