We’ve spent more than 40 years identifying unmet consumer needs and perfecting the ability to fulfill them.
The Cambridge Group identifies what people need — sometimes before they know it.
We have a broad range of experience that can help your business assess and act on consumer demand in an array of markets. We collaborate every day with companies across industries to better understand their customers.
Our unique insights serve as the foundation for our Demand Strategy™ methodology, which we use to help you establish innovative and successful market positions that meet unsatisfied consumer demand and drive profitable growth.
- Multicultural Marketing: What You Don’t Know Can Hurt You (May 12,2015)
- A Word from Jim Kilts in Celebration of TCG’s 40th Anniversary (April 21,2015)
- Multi-Cultural Edge: Rising Super Consumers (March 20,2015)
- Inc Magazine: How to Create a New Category (March 1, 2015)
- In Search of Super Consumers (February 25, 2015)
- HBR: The Mistake Companies Make When Marketing to Different Cultures (February 17, 2015)
- WSJ: How the Two-Tiered Economy is Reshaping the US Marketplace (January 30, 2015)
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