Our Unique Approach
The Cambridge Group helps clients develop and execute growth strategies that are driven by a superior understanding of profitable demand. Our unique Demand Strategy approach helps clients stake out innovative, successful positions in the marketplace by identifying unsatisfied customer demand and aligning differentiated supply to fulfill it.
Consistent Results
Our proven methods and proprietary intellectual capital have been tested and refined for more than three decades. From strategy to execution, we develop actionable recommendations and detailed implementation blueprints that help companies achieve profitable growth.
News
- May 14, 2012 Give the people what they don't know they want
- April 24, 2012 How to Give Your Business Model a One-Two Punch
- Nov. 8, 2011 CNNMoney/Fortune.com chooses How Companies Win as the top rated of its “5 Books You Can Really Use” list
- July 12, 2011 The Cambridge Group insights highlighted in Harvard Business Review
- May 6, 2011 The Cambridge Group Names Principals Scott Kluge and John Rountree
- March 14, 2011 Wheat ThinsTM “Coming Alive with Real Crunch” Nominated for ARF 2011 David Ogilvy Award: The Cambridge Group Insights Cited
- Jan. 25, 2011 Join the Conversation about How Companies Win
Breadth of Success
The Cambridge Group has applied Demand Strategy across a wide range of industries. We create new value by helping companies establish leadership positions, capture pricing power, and increase customer loyalty. As a result, our clients realize consistently higher rates of growth and margins.