We’ve spent more than 30 years identifying unmet consumer needs and perfecting the ability to fulfill them.
The Cambridge Group identifies what people need — sometimes before they know it.
We have a broad range of experience that can help your business assess and act on consumer demand in an array of markets. We collaborate every day with companies across industries to better understand their customers.
Our unique insights serve as the foundation for our Demand Strategy™ methodology, which we use to help you establish innovative and successful market positions that meet unsatisfied consumer demand and drive profitable growth.
- HBR Blog: Netflix, Starbucks and the Power of Latent Demand (January 23, 2014)
- Banking Strategies: 5 Steps to Brand Power for Banks (December 8, 2014)
- CMO.com: Pricing with Precision- The Unsung Hero of Growth (December 4, 2014)
- Occasion-Based Marketing White Paper: The Time is NOW (October 22, 2014)
- HBR Blog: Find the Best Local Markets to Drive Growth (September 26, 2014)
- Best’s Review: Shopping in the ‘Super’ Market (September 15, 2014)
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