Over the past 40 years, The Cambridge Group has applied its superior understanding of profitable demand to help its clients develop and execute targeted business strategies to dramatically improve their revenue. We apply our Demand Strategy across all industries, which helps our clients align their infrastructure, businesses and resources to meet marketplace demand in a way that’s meaningfully differentiated from their competitors.
In 2009, The Cambridge Group became a wholly owned subsidiary of Nielsen. Together, no other company provides a more complete understanding of consumers.
The Cambridge Group Difference
Exclusive Focus on Growth. We specialize in developing demand-driven strategies that maximize our clients’ growth and profitability.
Unique Approach. We help each client think differently by looking at their business through the eyes of the customer rather than looking at the customer through the eyes of the business.
Proprietary Intellectual Capital. We have developed a unique breadth of experience that fosters new insight and drives our demand strategies. We have tested and refined our proprietary methodologies for more than 40 years.
Projects Led by Experienced, Senior Consultants. Our teams are staffed and led by senior individuals who are actively involved throughout the projects they lead.
Actionable Recommendations and Detailed Implementation Blueprints. We go beyond strategic recommendations to develop clear, actionable programs that are tailored to your business capabilities and resources. We partner with clients from strategy to execution to ensure successful implementations.
Consistent Results. We have a track record of creating opportunities for profitable growth across a wide range of categories—even in categories where growth is flat or declining.