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cover story

...the cover story in the November issue of Magazine.

The Cambridge Group was honored that the insights and content from their recently released How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You’re In, served as the basis for Inc. Magazine’s November cover story, The Demand Economy. The article itself serves to highlight and bring worthy attention to the advent of The Demand Economy, an economy characterized by chronic oversupply of virtually all goods and services, coupled with flat to declining demand for the foreseeable future. It’s a topic that could not be more timely. As Rick notes in the article, up until a few years ago “you could create supply and go in search of demand to absorb the supply. But efficiencies and technology have given us oversupply at the same time that demand is contracting. Today, you first have to understand demand. Then you take your current or new supply and align it with the demand that gives you the most profit.” Straight-forward and strategic insights, certainly, but the key question is how do you bring these strategies and insights to life in your industry or business. Answers to that lay in the Inc. Magazine cover story, at: http://www.inc.com/magazine/20101101/the-demand-economy.html

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