Rick Kash, Founder and CEO of The Cambridge Group, and Jason Green, Principal at The Cambridge Group, are both speakers at the upcoming Nielsen Consumer 360 Conference. This annual event features a cross-industry group of speakers and insight sessions designed specifically to provide the most innovative and insightful view of consumers. Consumer 360 2010 promises to be even more compelling because for the first time conference attendees will expand beyond CPG manufacturers and retailers, to include marketing partners from advertising agencies and media companies.

Rick Kash

Rick Kash will be speaking on The Cambridge Group’s cutting-edge Demand ChainTM intellectual capital. Demand ChainTM represents an unprecedented opportunity for collaboration and coordination between manufacturers, retailers and media companies: a collaborative business model where information is shared and plans are coordinated between all entities. Driven by a truly proprietary understanding of what consumers demand and which of these consumers offer the greatest profitability, Demand Chain forms a network between manufacturers, retailers and media companies in order to capture the largest share of profitable demand. In such an environment, everyone becomes more efficient in what they make, how and where products are distributed, and how marketing and media budgets motivate consumers and stimulate purchase behavior, put simply, where the right supply meets the high profit demand.

Jason Green

Consumer 360 offers a unique opportunity to learn about ground-breaking thought leadership and engage in thought-provoking discussions with your colleagues and business partners. Please consider joining us. Contact The Cambridge Group for more information.