Segment Consumers by Profitable Demand

No two consumers are alike.

Our Demand Landscape better articulates not only the “who” and “what,” but also the “how” and the “why” of customer behavior. In doing so, we provide you with superior, actionable insights by understanding where the most profitable demand resides within your category.

We base this methodology on the understanding that consumers will seek out different products, brands and services to satisfy their needs. Knowing these differences helps our clients succeed.

By applying our methodology, we are able to understand:

  • Demand Profit Pools describe how consumers feel about a particular retail category and how it fits into their lives.
  • Need States explain the occasions when and reasons why consumers spend money within a particular category.
  • Palate Preferences identify the tastes, textures, ingredients, and experiences that people want when consuming products in a category.