Iterative Concept Optimization Drives Competitive Differentiation
Safari™ is an iterative, qualitative research process for refinement and optimization of new product platforms, brand architecture and positioning strategies. Disciplined and proven, it yields insights that maximize consumer relevance and competitive differentiation. During the Safari process, senior consultants and creative teams evaluate product or service concepts with groups of target customers using inductive and deductive methods to optimize innovation opportunities and positioning.
Selected Case Studies
- Case Study 1 - A leading Global Technology Manufacturer uses Safari to combat product commoditization and price competition, increasing revenues and profits by more than 40%.
- Case Study 2 - A leading Insurance Company restores pricing power in a commoditized market – realizing an estimated 20% increase in incremental car insurance premiums.
- Case Study 3 - A leading Global Oral Care Company optimizes its product portfolio and realizes a 40% increase in sales and a 6% increase in market share after only one year.
For More Information
To learn more about our services, contact us by phone at 800.250.3810, email us, or download The Cambridge Group overview, "Demand Profitable Growth" [PDF, 2.5mb].