Markets Evolve Long Before Consumers Express Needs
The Cambridge Group's Forces & Factors™ analysis identifies and quantifies existing and emerging demand to drive competitive differentiation and insulation – currently and in the future.
At the beginning of each Demand Strategy engagement, our Economic Center of Excellence conducts a wide-ranging assessment of the impact of external, unfolding economic forces and industry factors upon the business and brand. These forces and factors might include:
- Existing and emerging competitive pressures
- Industry product introductions and innovations
- Consumer behavior and emerging trends
- Macro and micro-economic shifts
- Regulatory and governmental changes
While traditional analysis focuses only on current demand, Forces & Factors looks at causal elements that lead to emerging demand. The results consistently show clients why markets behave as they do and predict where they will go. They provide a very differentiated and highly predictive set of opportunities to pursue beyond what your category competitors see – for the most certain path to continuous profitable growth starts by satisfying latent and emerging demand before your competitors.
Selected Case Studies
- Case Study 1 - A Leading Global Oral Care Company uses Forces & Factors to identify and target the most profitable consumer demand segments – realizing a 40% increase in sales and a 6% increase in market share after only one year.
- Case Study 2 - A Major Dairy Company leverages demand insights to drive profitable growth – significantly accelerating brand revenue by 120% and EBITDA by 200%.
- Case Study 3 - The Cambridge Group helps a Retail Credit Card Company increase profits by 44% in three years.