Our thought leaders have the inside track on the latest business trends, marketing concepts and profitable growth strategies. In addition to helping clients identify and satisfy demand in all its forms, our thought leaders regularly share their insights on demand strategy in a variety of leading business publications.

Our Most Recent Work

The Latest Content from Our Thought Leaders

The Economist: How Companies Should Treat Their Most Enthusiastic Customers

Webinar: Consumers Are Hiring. Is Your Innovation Ready?

Nielsen TV: Why Innovation Data Looks More Like a Story Than a Statistic

The Wrong Kind of Innovation

Forbes: What Clay Christensen Says He Got Wrong About Disruptive Innovation

WSJ: Clay Christensen Has a New Theory

How to Optimize Costs and Growth with Demand-based Approaches

HBR: Understand Your Customers' Job to be Done

Read additional content from this year here.

Content from Previous Years