Alignment Means Structuring Your Portfolio to Satisfy Your Most Profitable Customers
The Cambridge Group helps clients realign their portfolio of products and services to create profitable growth. We help companies hone their brand/product positioning, define the right combination of features and benefits, and optimize pricing across "good, better, best" value tiers.
Our demand-driven, growth strategy approach includes:
- Aligning each offer with the most profitable consumer target
- Differentiating offers from competitors
- Maximizing trade up strategies across the portfolio
A demand-driven portfolio strategy helps businesses understand and align each brand's efforts with the highest opportunity demand.
Selected Case Studies
- Case Study 1 - A leading Global Oral Care Company optimizes its product portfolio and realizes a 40% increase in sales and a 6% increase in market share after only one year.
- Case Study 2 - A Major Snack Food Brand combats declining prices and intense competition with a robust new portfolio of innovative products.
- Case Study 3 - A Major US Eyewear Retailer triples its contact lens profit and increases overall profit by nearly 30%.
- Case Study 4 - A Global Pet Food Manufacturer optimizes its portfolio to realize significant revenue and profits.
For More Information
To learn more about our services, contact us by phone at 800.250.3810, email us, or download The Cambridge Group overview, "Demand Profitable Growth" [PDF, 2.5mb].