The Most Successful Companies Compete on Value, Not Price
Offering customers the benefits they really want – for which they will pay a premium – enables greater latitude in pricing. The Cambridge Group’s proven demand strategy approach has helped dozens of companies achieve more inelastic pricing in extremely competitive markets based on our understanding and delivery of differentiated benefits that satisfy demand.
We help companies employ effective pricing strategies – determining which combination of benefits will enable them to sell the most volume at the highest prices, while insulating them from competitive threats. When linked with cost data/assumptions, bottom-line impact can be measured and optimized to ensure lasting profitability. Ultimately, we help our clients move from being a "price taker" that accepts market prices to a "market maker" position that sets prices for uniquely valuable offers.
Selected Case Studies
- Case Study 1 - A leading Beverage Company double revenues and quadruple earnings, catapulting the brand to the #1 position in the category.
- Case Study 2 - A National Printing Company identifies internal "sweetspot" and customer profitability drivers to realize a 39% increase in gross profits and 19% increase in profit margins.
- Case Study 3 - A Major Office Supplier leveraged demand insights to combat growth and eroding margins, nearly doubling sales in its category.