We Maximize Brand Value and Competitive Differentiation
At The Cambridge Group, we believe branding is about value creation. The investment, not the expense, in building great brands has tangible, enduring economic value. Profitable growth requires a demand-based strategy that maximizes brand value and allows a company to elevate the customer's decision beyond features, benefits, and price. The value of great brands reside in their ability to ease customer acquisition, strengthen loyalty, and deepen customer relationships.
In an age of rapid technological change and short product life cycles, the brand, for many companies, is one of the most valuable and enduring corporate assets. We have had the opportunity to work with many of the world's greatest brands. In our experience, it is not the promises made that separate great brands from their competitors – it is the promises kept, along all consumer touch points.
Brand equity is the summation of all associations that consumers have with a brand – including communication, product benefits, emotional benefits and experiential benefits. Strong brand equity helps companies earn a price premium and increase sales volume.
When building/enhancing brand equity for our clients, we provide
- Clear articulation of the current, emerging, and latent demand in the marketplace
- A thorough assessment of existing brand equities including the drivers and drags of brand value
- Well-defined brand strategy that delivers on the brand promise and maximizes competitive distinction
- A compelling positioning platform
- Detailed roadmap to ensure success
Selected Case Studies
- Case Study 1 - A leading Global Technology Manufacturer combats product commoditization and price competition, increasing revenues and profits by more than 40%.
- Case Study 2 - A Major Dairy Company leverages demand insights to drive profitable growth – significantly accelerating brand revenue by 120% and EBITDA by 200%.
- Case Study 3 - A Major Snack Food Brand combats declining prices and intense competition with a robust new portfolio of innovative products.
- Case Study 4 - The Cambridge Group helps a Retail Credit Card Company increase profits by 44% in three years.