We know the concept well in consumer packaged goods – the fact that the top 10% of highly engaged, heavy spenders in any category can drive 30% of sales and nearly 50% of profits. And don’t be fooled, its not …
Overcoming the Top Challenges Facing Financial Services Firms
Challenge is everywhere, and for many financial services firms, things have been off kilter since the start of the Great Recession. While the economy has bounced back to some degree over the last few years, however, Alok Gupta, a principal …
Uncommon Sense: What Public Policy Can Learn from the Private Sector About Motivation (August 18, 2014)
Public policy often involves motivating a large section of the population to modify its behavior toward a more desirable outcome. Continue reading
Financial Review: Super Consumers Earn More Bang for the Brand Buck
Consumer products experts Rachael Powell and Eddie Yoon live at opposite ends of the earth but share a common passion – spam.
Not the unsolicited emails that fill their inboxes, but the canned pork product once pilloried by Monty Python …
Don Johnson Appointed Principal
http://cdn2.hubspot.net/hub/253189/file-1325450529-jpg/Don_Johnson_Principal_Announcement.jpg?t=1406303500197…
Why Marketing Needs More Introverts
Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes introverts. Introverts prefer less stimulation and quiet concentration. We listen more than we talk, …
What Superconsumers Can Mean for the P&C Market
The P&C industry is facing a variety of challenges, including commoditization of products and the ease of shopping and switching, but insurers shouldn’t fall into the commodity trap.
The Disappearing Middle is a Real Threat, as posted on Morningstar
http://cdn2.hubspot.net/hub/253189/file-1130977614-pdf/Jason_Green_CEO_Appointment.pdf…
