Driving Revenue and Profits for a Global Pet Food Manufacturer
Client Situation
Our client was a major pet food manufacturer seeking to profitably grow sales in a highly price competitive market. They had seven brands and wanted to manage the portfolio to extract maximum profit.
Demand Strategy Approach
The Cambridge Group used CDA to identify the optimal combination of benefits, product features, price and channel alignment across brands. We also identified the most attractive equity elements and feature enhancements for each brand to pursue.
Results
- Delivered significant revenue upside and profit potential
- Retail Revenue +64%
- Net Sales +68%
- Margin Contribution +67%
- Market Share (value) +10pts
- Clarified roles for each brand in the portfolio
- Identified unmet benefit area for new brand launch
- Reduced dependency on price to drive volume and profit growth
- Redefined the Demand Landscape and identified valuable segment of under-served consumers, leading to the most successful new brand launch in the client's history
- Prioritized and focused R&D resources on highest potential platforms, based on understanding of current and future demand
- Identified significant revenue and profit gains from portfolio optimization
For More Information
To learn more about our services, contact us by phone at 800.250.3810, email us, or download The Cambridge Group overview, "Demand Profitable Growth" [PDF, 2.5mb].