Nearly Doubling Revenue and Profits for a Global Technology Manufacturer
Client Situation
Our client was a leading global manufacturer of hardware and software facing increased product commoditization and intense price competition. It sought to transform itself to a "solutions provider".
Demand Strategy Approach
The Cambridge Group traveled around the globe talking to CIOs and their direct reports about what their ideal IT provider would offer. Using this in-depth customer input we identified a compelling and differentiated Demand Value Proposition to guide our client’s transformation.
Results
- Delivered significant preference and value share increases and helped shape communications to current and prospective clients
- Within 5-6 years, the new solutions offering grew to 40% of company revenue and 45% of company profits
For More Information
To learn more about our services, contact us by phone at 800.250.3810, email us, or download The Cambridge Group overview, "Demand Profitable Growth" [PDF, 2.5mb].