Nick Danoff is an Associate Partner with The Cambridge Group. He focuses on developing demand-driven growth strategies for clients in a wide range of industries, with particular expertise in Fast Moving Consumer Goods and Sports & Event Marketing.
Nick’s project experience has included retail activation, consumer segmentation, targeting, digital strategy, and new product development. He has worked for a variety of consumer-facing clients, including a private label foods manufacturer, a leading confection company, a manufacturer of food and home storage products and a New York City-area professional basketball team.
Prior to joining The Cambridge Group, Nick conducted political polling and strategic market research as an Assistant Vice President of Research at FTI Consulting and as a Project Manager at Penn Schoen Berland. Nick served as the lead polling manager for then-Senator Hillary Clinton’s historic 2008 presidential campaign, and has worked for several other candidates at the local, congressional, and state level. Nick’s market research experience included product concept testing, brand reputation tracking, crisis communications, and strategic messaging.
Nick earned an MBA with high distinction from the Stephen M. Ross School of Business at the University of Michigan and graduated magna cum laude from Dartmouth College, where he earned a BA in Psychology.