Maureen Treankler

Principal

Maureen Treankler is an accomplished business leader with a track record of driving profitable growth across a range of consumer industries, including food, beverage, beauty, electronics, personal and home care.

As a Principal with The Cambridge Group, the Demand Strategy consulting division of Nielsen, Maureen focuses on developing consumer-driven strategies that identify competitive advantage to drive transformational growth. With more than 30 years of experience in consumer goods marketing strategy, she has developed actionable strategies and driven profitable topline growth in any circumstance. Prior to The Cambridge Group, Maureen held senior management positions with Kraft Foods and Berry-Brown Advertising, in addition to Partner positions with McKinsey & Company, Henry Rak Consulting and Strategic Marketing Solutions.

Examples of Maureen’s client impact include:

•Drove +5% sales lift for a $3.2B Frozen Food client with insight-driven analytics that optimized
assortment and shelving strategy, identified profit pools and category/brand item incrementality.

•Transformed a $1.6B OTC Medicine portfolio to build equities and pricing power with less reliance on
trade promotion – driving profitable revenue +10% over multiple years via benefit focused new
products and significant SKU rationalization.

•Developed a consumer-centric category growth strategy for an $86 billion global Electronics and
Software company. Created a product-based market structure to identify competitive sets,
differentiating attributes, unmet consumer needs and potential innovation spaces.

Maureen received her MBA from the University of Michigan, Ross School of Business and holds a dual degree in English Literature and Business Administration from the State University of New York at Albany. She lives in a suburb of Chicago with her husband and three teenage children.