Mark Henneman is a Principal with The Cambridge Group. Mark has nearly 20 years experience working in and consulting to consumer products industries, both in the US and internationally. His area of expertise focuses on developing growth strategies that drive the top and bottom lines.
During his career, Mark has collaborated with executive teams in the food, beverage, consumer products, and consumer electronics industries. Examples include:
Developing the growth and acquisition strategy for one of the top three global spirits companies. The strategy included segmenting the market by motivation and need state, identifying changes to the product portfolio to better align with demand, and assisting with acquisition assessment. Net result: share gains across major categories and geographic markets.
Developing the growth strategy for one of the top three global brewers. The strategy included better aligning the product portfolio and innovation pipeline with priority consumer segments, identifying effective promotions, and developing new channel strategies to drive both on and off-premise consumption. Net result: both market share and gross margin gains.
Prior to joining The Cambridge Group, Mark was a Principal with Booz Allen Hamilton in the consumer products and retail practice, and Vice President of New Ventures for Motorola, where he lead the company’s expansion into the retail consumer electronics channel.
Mark concurrently earned his BA and MA in economics with Highest Distinction from Northwestern University, where he was elected Phi Beta Kappa. Mark also earned his MBA from Dartmouth College, where he was named an Edward Tuck Scholar.