Mark Henneman is a Principal with The Cambridge Group. Mark has a 20+ year record of delivering sustainable, profitable growth for clients across consumer, healthcare, and technology sectors — both in the US and internationally. His area of expertise focuses on execution of growth strategies across the demand and supply chains. Mark’s core areas of expertise include:
- Business system transformation: implementing a demand-led vs. supply-led management model; aligning demand chain and supply chain activities; precisely allocating resources to better balance growth and ROI
- Organic & acquisition growth strategies: identifying current, latent & emerging demand; creating innovation & product renovation platforms; managing business and product portfolios based on true sales & profit incrementality; determining acquisition strategies and sources of value
- Precise strategy activation: applying big data analytics; executing granular, localized plans along routes-to-market; designing common planning & execution models across functions and with trade partners
Prior to joining The Cambridge Group, Mark was a Principal with Booz Allen Hamilton in the Consumer and Healthcare practices, and Vice President of New Ventures for Motorola, where he lead the company’s initiatives to expand into new verticals.
Mark concurrently earned his BA and MA in economics from Northwestern University, where he was elected to Phi Beta Kappa and graduated summa cum laude. Mark earned his MBA from Dartmouth College, where he graduated with honors and was named an Edward Tuck Scholar